The use of reliable facial recognition software, developed in-house by Metro Security’s R&D team, is enabling our customers to take advantage of the wide-ranging and increasingly practical opportunities. This technology helps businesses easily track people who visit their stores, making it simple and effective in commercial settings.
These cost-effective and tangible benefits include on-site loss prevention, operational management gains, and marketing exploitation to boost profitability.
Facial recognition technology offers a valuable new tool. This can be used to address either a site-specific issue or simultaneously rolled out across multiple locations. A mass role out of facial recognition security software can aid in scaling up the benefits across the business.
Using sophisticated analytical CCTV facial recognition software, you can obtain still facial images produced by a high-resolution megapixel facial recognition camera system. This helps make sure images are consistent and provides good reference points by working with the right lighting.
A commercial vehicle operator, for example, can provide reference images of all its drivers. When drivers visit an unmanned depot, CCTV cameras can remotely monitor and identify them using facial recognition technology. This is crucial as it can then provide them with various levels of access, as pre-set by the company. This is just one of the many benefits that come along with implementing their facial recognition system.
Their movements around the site can also be observed by using facial recognition software. This way any issues of concern are fed back to the company’s managers.
In retail stores or outdoor areas, we can set percentage recognition thresholds to avoid incorrect matches. Once the digital camera outputs have been processed by Metro Security’s facial recognition software, meet the specified match criteria and have also potentially been verified by a monitoring centre operator, store managers can be alerted.
One benefit of camera facial recognition technology is being able to identify known shoplifters or criminal gangs. Similarly, CCTV images can be automatically sent to additional stores in the area. This can make other managers aware of any security risks in advance.
In this way, generic ‘Retail Watch’-type schemes, involving retailers collaborating to share information and liaise with the police. This can then scale up the preventive benefits, obtain evidence for prosecutions, and maximise their collective deterrence value across a wide geographic area.
Other configurable responses to facial recognition matches provide valuable marketing opportunities, by maximising the opportunities from identifying a returning customer. One way to do this is by connecting a store’s facial recognition software with a customer database system. This can store profiles of customers, built up through stored details from previous transactions. In this way, returning customers can be immediately identified and targeted with appropriate advertising messages at the till.
Employees receive alerts for important details, like a customer’s birthday or items they may want to buy on a whim. These alerts help staff stay informed and provide better customer service. Knowing about a customer’s birthday allows staff to offer personalised greetings and potentially increase sales. Knowing what products a customer likes can help staff suggest items and enhance the shopping experience.
Metro Security (GB) Plc
Unit 5 Trade City
Ashton Road
Romford
RM3 8UJ
United Kingdom
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